Social campaigns, digital content, and ideas that found their audience and spread on their own terms.
Social content to support the sweetest comeback in the history of ever. The creative platform "Everything is Better Covered in Fudge" launched Twinkies Fudge Covered with imagery that was impossible to scroll past.
After winning the Guinness World Record for the longest TV commercial ever made, the next logical step was to release a DVD box set so everyone could appreciate the full 13-hour brisket smoking process. Thousands of sets were made for distribution and were gone minutes after they became available to order online.
More work coming soon