Selected work

Experiential & Events

Large-scale brand activations and event experiences that put people inside the brand, not just in front of it.

BFGoodrich
KM3 Terrain Takeover

The brand that defines the all-terrain tire category wanted to launch their new KM3 tire in epic fashion. An all-out, over-the-top series of events were held on the Rubicon Trail in the USA and in the High Country region of Australia, putting the new tire to the test on some of the world's most unforgiving trails. Creatively leading the overall branding and execution of the conceptual portion of these events made it a project to remember.

KM3 Terrain Takeover event film
BFGoodrich KM3 Terrain Takeover event branding
BFGoodrich KM3 Terrain Takeover event activation BFGoodrich KM3 Terrain Takeover off-road trail event
Terrain Takeover event branding, activations, and on-trail experience
Harley-Davidson
110th Anniversary

Harley-Davidson needed a logo mark to celebrate their 110 year anniversary, to be used across a wide range of executions and activations. The opportunity to create a design to honor the occasion was one worth rising to.

Harley-Davidson 110th Anniversary logo design
110th Anniversary identity design
Harley-Davidson 110th Anniversary event activations Harley-Davidson 110th Anniversary Milwaukee celebration
110 Years of Freedom, Milwaukee celebration, event collateral and activations